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Selling the Quiet-Riter

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These commercials mark an interesting moment in television history, that point at which advertisers were still defining their craft. (Is a commercial a program or an advertisement?) In contemporary times, advertisers are again redefining the craft, as traditional means are ineffective. No longer do we watch television according to a schedule, but “on demand.” Advertisers still want to reach us with their products, but it is hard to do when consumers merely fast-forward through the commercials. Will advertisers return to the “program” format?

Note: I own a Travel-Riter, which is very much like the Quiet-Riter. And, oh, how the ideas flow.

© 2013, Mark Adams. All rights reserved.

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