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Sears Easy Touch Typewriter

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Sears Easy Touch Typewriter with foreign langauge kit

Not so easy

The Sears Easy Touch does not quite live up to its name. Slotted keys make typing a real challenge and the alignment is so variable that no two lines ever line up. Nevertheless, it’s a fun toy.

This plastic-framed typewriter sold for around $20 in the mid-1960s, and included a foreign-language type kit. Users could swap English type for German, French and Spanish slugs, and even rearrange the QWERTY keyboard. The kit is similar to one found on the electric Medalist typewriter which Sears offered around the same time (see advertisements below). On the Easy Touch, the kit seems to have been introduced about a year after the machine’s introduction in 1965.

The Easy Touch was offered with optional carrying case, but a label on the inside suggests customers simply use the box.

Collector Michael Hoehne offers a good write-up about the Sears Easy Touch at TypewriterDatabase.com — see here. Later, Sears applied “Easy Touch” to a series of adult machines.

Typing sample

Sears Easy Touch Typing Sample TWDB

Manual

To download the manual, right-click and select “Save…”
Sears Easy Touch Typewriter with foreign language kit – manual

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Sears Toy typewriter Gettysburg Times - Dec 6, 1965 TW

From the Gettysburg Times, Dec. 6, 1965.

1966_SearsChristmas_Page585

From a 1966 Sears catalog, curtesy WishbookWeb.com.

1966_SearsChristmas_Page359

From a 1966 Sears catalog, curtesy WishbookWeb.com.

St. Petersburg Times - Dec 7, 1967 TW

From the St. Petersburg Times, Dec. 7, 1967.

Video

Photos

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Sears Easy Touch Case

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Alongside the Kamkap toy typewriter from about a decade earlier.

As seen at TypewriterDatabase.com.

© 2014, Mark Adams. All rights reserved.

{ 8 comments… add one }
  • T. Munk March 26, 2014, 11:11 pm

    Two of these in the Database? They are pretty full-featured for a toy, and must have some charm if collectors are seeking them out. (I assume you ebay’d for it, rather than chance-finding it locally.)

    I have to say a bunch of the fun of collecting Sears-branded machines is how much you can learn from the Christmas Wishbooks online. I just wish the full yearly catalogs were scanned and available online. It’d be pretty cool to have a complete catalog of all the machines Sears marketed.

    • Mark Adams March 26, 2014, 11:23 pm

      I acquired mine at ShopGoodwill.com for $15 (about what I was willing to spend). Yes, for a toy typewriter it is surprisingly full-featured, just a lousy typer. Then again, for $18 (1960s dollars), it wasn’t a bad deal. What fascinates me most about this machine is that an adult typewriter also came with a foreign language kit. That would be a nice item to acquire as a companion piece.

      • T. Munk March 27, 2014, 12:53 am

        Oooh, I almost have a complete collection of 3 machines that can be found in the 1968 Montgomery Ward’s Christmas Catalog – the Signature 440T and a Signature 511D. I hesitate to actively seek out the third, though, a Signature Electric 1010 – I’m hoping serendipity turns one up in green at a thrift. I had to eBay up the 511D:
        http://munk.org/typecast/wp-content/uploads/2013/03/4796593322_4c0ccb9fc5_o.jpg

        Having a framed print of a catalog ad sitting in the middle of the machines shown in the ad? Type-In Gold, baby – You should totally do that! 😀

        • Mark Adams March 27, 2014, 2:54 pm

          That Electric 1010 is a Brother machine, eh?

          • T. Munk March 28, 2014, 12:47 am

            Yep, a Brother JP-2 Electric

    • Michael Höhne March 27, 2014, 2:35 am

      Yeah, mine was via eBay. The “foreign language” aspect was what got me—that, and that it was pretty complete. I paid too much, more than it is really worth, but ya know how that goes. Get right down to it, Mark, you paid more than it is worth, too. 🙂

      • Mark Adams March 27, 2014, 2:53 pm

        Yeah, I’ve got to agree with you. The Easy Touch is a miserable little typer — so many features, but such crooked lines. I doubt, though, that children minded. Did many actually use the foreign language kit?

        By the way, your post at TypewriterDatabase.com inspired me to look for one. That I got one for less than the sticker price (see photo above) was a real bonus. But, yes, I still paid too much!

  • tara February 16, 2015, 3:20 pm

    can u double space on the kids blue typewritter?

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